we
are
strivers
WHO WE ARE

We’re the ones that get up, leap out of bed and embrace the day, no matter what challenges may lay ahead. We walk, we run, we jump, we ride, we lift. Whether we’re striving to eat healthier or get more active, we do whatever we need to do to achieve our goals. It’s not easy to reach our goals, but that feeling when we get there,

well that feeling is damn good.

discover our history
the idea
2004

Fed up of drinking powdery, awful-tasting recovery protein products that were full of hidden ingredients after training, our founders Jeremy, Alex & Stuart had a vision for a recovery shake they looked forward to. One that tasted good and was filled with nutrition that would provide genuine goodness. In 2004, For Goodness Shakes was born. The UK’s first ready-to-drink Recovery protein shake was set to pioneer a new category in retail.

2007
DO 40% MORE

Our Recovery shake was proven to help athletes do 40% more when compared to isotonic sports drinks and water, and we became an official nutrition supplier to the English Institute of Sport – helping the nation’s top athletes recover faster.  Over the years we’ve worked with over 4,000 elite athletes and Olympians including Bradley Wiggins, Zoe Smith, Dean Macey, Sarah Stevenson, Liam Tancock, Andy Turner and Dom Cunningham.

Censored
2013
FGS GOES VIRAL

In 2013, we expanded our range to include healthy high protein shakes to compliment a range of health & fitness goals. We celebrated the launch with our ‘We Shake For You’ advert, which quickly went viral across the internet and national media.

2018
FEEL THE GOOD

In 2018 saw the brand experience a makeover with brand new packaging and media across the entire range. We also launched the UK’s first plant-based RTD protein shake, perfect for vegans and flexitarians alike. We now have a shake for every need, whether your goal is overcoming fatigue, building strength or looking for plant-based protein, we are here for you.

the idea
2004

Fed up of drinking powdery, awful-tasting recovery protein products that were full of hidden ingredients after training, our founders Jeremy, Alex & Stuart had a vision for a recovery shake they looked forward to. One that tasted good and was filled with nutrition that would provide genuine goodness. In 2004, For Goodness Shakes was born. The UK’s first ready-to-drink Recovery protein shake was set to pioneer a new category in retail.

DO 40% MORE
2007

Our Recovery shake was proven to help athletes do 40% more when compared to isotonic sports drinks and water, and we became an official nutrition supplier to the English Institute of Sport – helping the nation’s top athletes recover faster.  Over the years we’ve worked with over 4,000 elite athletes and Olympians including Bradley Wiggins, Zoe Smith, Dean Macey, Sarah Stevenson, Liam Tancock, Andy Turner and Dom Cunningham.

2013
FGS GOES VIRAL

In 2013, we expanded our range to include healthy high protein shakes to compliment a range of health & fitness goals. We celebrated the launch with our ‘We Shake For You’ advert, which quickly went viral across the internet and national media.

FEEL THE GOOD
2018

In 2018 saw the brand experience a makeover with brand new packaging and media across the entire range. We also launched the UK’s first plant-based RTD protein shake, perfect for vegans and flexitarians alike. We now have a shake for every need, whether your goal is overcoming fatigue, building strength or looking for plant-based protein, we are here for you.

we won't accept the status quo

Since the very beginning, we’ve always refused to simply accept the status quo, that it’ll do. That’s why we continue to strive and develop innovative products to stand out from the crowd with a range that delivers goodness and tastes incredible so you really can Feel the Good.

the range
sustainability

Being more sustainable is something at the top of our minds at FGS HQ. It’s really important to us that we are proactive in reducing our impact on the planet. We are constantly looking for ways to continually improve our sustainability.

all our bottles are

100% recyclable

we've 

reduced the amount of plastic 

in our bottles

Now 19% less

 plastic.

Still 315 ml of goodness

Now 27% less 

plastic

Still 475ml of goodness

We've launched our first 

Tetra Pak 

protein shake

we're proud that our products are 

made in Britain

we've reduced our food miles by 66%.

That's equivalent to 106,000 miles

We believe that we should not only feel the good, but also do good in our community
Doing good

In 2018, we began our partnership with Good Gym, a non-profit organisation which combines getting fit with doing good in the community. We volunteer on a wide variety of community tasks around the Southwark / Bermondsey area of London (close to our offices), always running there to help us keep fit too!

FGS TEAM TAKE ON THE TANK

FGS TEAM TAKE ON THE TANK

From packing Christmas presents with the Salvation Army to litter-picking along the Thames, we’ve taken part in a broad range of community projects around Bermondsey, London. For this month’s Good Gym task we kept it very local and ventured down the road to a community green space – with a giant Soviet built T-34-85 battle tank in the middle of it...

FGS TEAM TAKE ON THE TANK
Doing good

In 2018, we began our partnership with Good Gym, a non-profit organisation which combines getting fit with doing good in the community. We volunteer on a wide variety of community tasks around the Southwark / Bermondsey area of London (close to our offices), always running there to help us keep fit too!

FGS TEAM TAKE ON THE TANK

From packing Christmas presents with the Salvation Army to litter-picking along the Thames, we’ve taken part in a broad range of community projects around Bermondsey, London. For this month’s Good Gym task we kept it very local and ventured down the road to a community green space – with a giant Soviet built T-34-85 battle tank in the middle of it...

FIND YOUR PERFECT PROTEIN

Whether you’re looking to eat healthier, gain lean muscle, or you’re training for a marathon, your protein intake will need to vary depending on your goals. We’ve got a protein product to suited to every need, simply use our tool to find your perfect protein.